Marketing Tips
Your business is on-line.... now what?
Your business website is a 24/7 salesperson located on the busiest highway in the world - the Internet, directing traffic to your business' front door. It is always OPEN, ready to provide your customers with the information they need, even when your store is closed.
Talk About Your Website
Is your website listed on?:
- Your business cards
- Your invoices and statements
- Print advertising, newspaper, flyers, Yellow Pages, etc.
- Store front windows and doors
- Your vehicles
- Cash or checkout area
- Exterior and interior signage
- Mentioned in all your radio and television advertising
Regular Updates
Are you updating your website with new information regularly, enticing customers to return to your site, and tell others about it?
- Post weekly specials and sales flyers
- Announce new arrivals, post product reviews and information valuable to your customer
- Add a "service of the week" section
- Offer printable coupons (e.g. free coffee, free tour, buy 1 get 2nd one free)
- Customer and employee of the week/month
- Blogging (on-line journal of happenings in your business), people are curious!
Networking
- Networking (talking to people) Attend as many events as you can.
- Hand-out business cards, announcing your business is on-line.